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The leisure agriculture industry in Zhejiang received 360 million visitors last year, with an operating income reaching 47.1 billion yuan

Date: 2024-04-28 09:51 Source: zjrb.zjol.com.cn

On April 24, with the theme of “cultivating new agricultural productivity and promoting the integration of primary, secondary and tertiary industries in rural areas”, the Zhejiang Province Leisure and Tourism Agriculture Industry Development Conference was held in Jinhua.

The reporter learned from the meeting that the latest statistics show that there are more than 20,000 leisure agriculture business entities in the province, with more than 1 million seats in farm restaurants and 327,000 employees. Last year, it received 360 million tourists and generated an operating income of 47.1 billion Yuan. Leisure agriculture has gradually become an important carrier for Zhejiang to optimize the agricultural industrial structure, promote the deep integration of the three industries, and help increase farmers’ income.

To develop leisure agriculture, the integrated cooperation in the Yangtze River Delta is constantly strengthening. At the meeting, the president of the Shanghai Rural Industry Industry Association, the deputy secretary-general of the Anhui Leisure Agriculture and Rural Tourism Association, the president of the Jiangsu Leisure Tourism Agriculture Association, and the president of the Zhejiang Leisure and Tourism Agriculture Industry Association jointly signed a cooperation framework agreement.

It is reported that in the future, all parties will work together to promote the sharing of industrial resources, promote the optimization of industrial structure, and continue to strengthen the in-depth integration of industrial innovation and provincial exchanges and cooperation. At the same time, they will accelerate the construction of industry standardization and break down regional divisions and administrative barriers in terms of institutional mechanisms. In addition, as the co-initiators of the “Yangtze River Delta Leisure Agriculture and Rural Tourism Alliance”, all parties will also open up the leisure agriculture expert talent databases of the four provinces and cities, establish unified and mutually recognized expert teams, share and work together to create more globally competitive Leisure Agriculture and Rural Tourism Demonstration Areas in the Yangtze River Delta.

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