Zhejiang Tourism Bureau is the department directly under Zhejiang Provincial Government, which is located in No. 1 Shihan Road, Hangzhou . Its major functions are as follows,

1. Promote and carry out the guidelines and policies of tourism development issued by the Central Government and Zhejiang Provincial Government; be authorized to study and draft out the local regulations and rules about tourism administration (industry), and carry out the regulations and rules after the bill  is passed. Study and lay out the medium and long term plans, developing strategy, industrial policy and annual working aim for the development of Zhejiang tourism industry, and carry out and inspect as well.

2. Instruct the reform of all kinds of tourist enterprises, actively cultivate and develop tourism market, and improve tourism management system; be responsible for the macro control for Zhejiang tourism, formulate industrial management criteria and assess hotels, and examine and approve national and international tourist agencies.

3. Be responsible for the survey and plan of tourist resources in Zhejiang Province, and coordinate the development and protection of tourist resources (the development and protection of tourist resources in scenic spots and natural reserve areas is carried out according to the relevant laws and regulations); be responsible for the management of grading and assessment of the tourist areas (spots) according to the national standards; participate in the macro instructing for national-level and provincial-level holiday resorts and other major tourism construction programs; be responsible for the statistics, information and consultancy of tourism industry in Zhejiang Province.

4. Be responsible for the drafting and report of the investment plan of tourism development capital, and guide the public investment on tourism industry and foreign capital utilization; cooperate with Zhejiang Finance Office to ensure the allocation, use and examination of capital, and the supervision of tourism development capital.

5. Study and make tourist market plans and yearly tourism activity projects, organize and carry them out; organize the promotion of tourism image of Zhejiang Province and major promotion activities; organize and instruct the development of major tourism products; be responsible for the research and study of tourist market developments at home and abroad, and release market information to tourist enterprises; monitor and administer tourism foreign affairs.

6. Organize and guide the establishment of the program of ¡°Outstanding Tourist Cities in China¡± ; guide cultural and ethical progress in the whole province; direct tourism industry committee.

7. Manage and direct the tourism education training and qualification authentication; instruct and coordinate the human resources development in tourism industry.

8. Supervise and check the order and service quality of tourist markets, protect the legal rights of tourist consumers and tourist enterprises; undertake tourism administrative execution and administrative discussion; be responsible for the direction and management of tourism entertainment. The departments directly under Zhejiang Tourist Bureau are Tourism Service Center, Tourism Training Center, Zhejiang Tourism College and Zhejiang Tourism Quality Monitoring Bureau.

TEL£º0086-571-85119517

ADDR£ºNo. 1 Shihan Road, Hangzhou City.

POST£º310007

E-MAIL£ºtourzj@tourzj.com