¢ñ Regulatory Agency & Public Services
Radio & Television Bureau of Zhejiang Province, an administrative organ of the provincial government, takes responsibility of local and regional broadcast regulation. It is composed of 9 departments in charge of internal and foreign affairs, human resources, publicity work, art management, technology application, program monitoring, trade regulation and law enforcement. With regard to education services, there are Zhejiang Branch of Further Education School, Beijing Broadcasting College and Zhejiang Working Station of Long-Distance Education School, Beijing Broadcasting College. As for trade organizations, there are Zhejiang Radio & Television Academy and Zhejiang Radio & Television Industrial Institution, with the main tasks of academic advancement, agency service, program awards, professional training as well as cooperation with fellow broadcasters in other places.

¢ò Zhejiang Radio & Television Group
Founded on 26 Dec. 2001, Zhejiang Radio & Television Group focuses itself on program businesses, with daily broadcast of over 300 hours in 7 radio and 9 television channels. There are totally 8 satellite-transmitted programs, 7 on radio and 1 on television, of which Voice of Traffic started the first application of FM synchronous broadcasting in China and Zhejiang Satellite Television was launched in 1994, covering an area of more than 40 neighboring countries and regions, reaching a population of some 2 billion and entering 95 percent of local and regional cable television networks in China. Trans-national program exchanges are expanded widely and documentaries such as Zhejiang Today are broadcast periodically in over 10 countries including U.S.A. and Japan. With a strong capability in content production and technology security, Zhejiang Radio & Television Group has successfully hosted large-scale live broadcast and promotion activities for several times. Additionally, it has come out at the top list of China in terms of over-all economy.

¢ó Local Broadcasters
Local and regional broadcasting stations are set up in 11 municipalities and 66 counties under the province£¬as foundations of Zhejiang Radio & Television. Cable television networks in different levels are connected as a whole. According to the statistics in 2004, the total revenue of local and regional broadcasters accounted for three quarters of that of Zhejiang Radio & Television. Hangzhou Radio & Television Group, firstly founded in China¡¯s provincial capitals, made a breakthrough in annual income of 300 million yuan, while Ningbo Radio & Television Group, also firstly established in the cities specifically designated in the state plan, got a new record of 230 million yuan. 29 county broadcasters accomplished annual income of over 20 million yuan, in which the highest one exceeded 70 million yuan. Programs produced by local broadcasters such as Guinness of China Television (entertainment by Wenzhou Television) have been well known both at home and abroad.

¢ô Technology Application
Up to now, OA technology has been widely used in most administrative departments and the process of building a digital system has been accelerated in the broadcasting stations under healthy financial conditions. HDTV equipments have been put into operation by radio & television groups of Zhejiang, Hangzhou and Ningbo and Wenzhou Television as well. A transition of upgrading from analog to digital has been initiated in local and regional cable networks. Hangzhou, Ningbo, Wenzhou, Shaoxing, Jiaxing and Huzhou have been ranked as the first experimental cities of digital television broadcast by the national authority. What¡¯s more, 93 percent of towns and 65 percent of villages have been connected with the provincial transmission network by optic cables.

¢õ Press & Publication
Zhejiang Radio & Television runs 12 newspapers and 2 magazines such as Zhejiang Radio & Television (newspaper), Public Television (magazine), Shiting Zongheng (magazine) and Zhejiang City Radio & Television (newspaper). In particular, the circulation of Zhejiang Radio & Television is much higher than that of its counterparts in other provinces. Zhejiang Recording & Publishing House, a member of both International Federation of the Phonographic Industry (IFPI) and Recording Industry Association of China (RIAC), has won an honor of Top Ten Professionals in China.

¢ö Various Businesses
The main financial sources of Zhejiang Radio & Television come from various businesses ranging from advertising to cable nets, engineering, equipment and teleplays. In the year 2004, advertising income occupied more than a half of the total revenue of Zhejiang Radio & Television, while earnings from plural businesses based on cable nets mounted up by a large margin.

¢÷ Teleplay Production
In recent years, teleplays produced by Zhejiang Radio & Television have achieved an annually increasing proportion of the national market. Two thirds of teleplay companies in Zhejiang are privately invested and have forged ahead by leaps and bounds. Production bases in Hengdian Dongyang, Wuzhen Tongxiang, Taohuadao Zhoushan and Xinchang have attracted much attention of shooting groups. The National Grain Warehouse has been broadcast by CCTV-1 at the premier time and Dream of the Red Mansion has been awarded the National Prize.

¢ø Foreign Exchange
Nowadays, active measures are taken in expanding exchanges with the outside world. Programs such as Zhejiang Today, Greetings from Zhejiang and Stories on Zhejiang are delivered by tens of western broadcasting companies. Program-promotion activities named as A Week of Zhejiang Programs in native languages have been held overseas successfully with the support of local fellow broadcasters. Take FBC in Japan for an example, the activity has been kept there for a decade. Moreover, mutual visits and cooperation between Zhejiang Radio & Television and its foreign partners are enhanced year by year.

TEL£º0086-571-56353323

ADDR£ºNo.111 Moganshan Road,Hangzhou,Zhejiang

POST£º310005

E-MAIL£º sgdj@zj.gov.cn